Brand Audit

A brand audit is a very powerful tool that helps your business determine its brand's presence within the intended market. While your insights will confirm exactly who your brand is reaching, an audit will show you what message is coming across loud and clear to your potential customer and whether or not it is hitting the objective. It covers all aspects of internal and external branding, as well as the customer experience.

What you get:

1. A thorough analysis of your brand presence in three key areas: Internal Branding, External Branding, and Customer Experience
2. A review of your existing metrics and analysis to determine if you are hitting your objectives
3. (2) Virtual Meetings to discuss your audit
4. A complete overview of your results and recommendations in PDF format

How the brand audit works:

1. You purchase this service
2. You'll receive a PDF with a link to a questionnaire
3. I'll receive your submitted questionnaire and open the audit
4. I spend 1 business day collecting data that I find about your business
1. Brand Identity
2. Messaging
3. Digital Presence
4. Marketing Positioning
5. Customer Viewpoint
5. I'll reconnect with you to begin the process of gathering data you can receive about your metrics
1. Insights on Traffic
2. Customer Feedback
3. Marketing Tactics
6. We will meet virtually to discuss your goals with the brand audit
7. I will analyze all data collected and reach out if more is needed
8. I will put together a list of my findings
9. I will make recommendations based on my findings
10. We will reconnect virtually to go over my findings and recommendations and determine what the next steps of implementation will be.

Why should you invest in a brand audit for your business? It helps you better understand your brand as a whole using tools and resources you have at your fingertips. Most entrepreneurs are too busy to focus time on their metrics or don't understand how to get the data they need. I help you through this process during your audit so you can keep up with it month after month. 

Please note: If you are tax-exempt, please contact me before purchasing.